📘 The Positioning Shift by Kishore Reddy Alla
English + Telugu Visual Books · Templates · Assessment
For coaches, consultants & business owners

Stop being for everyone. Become the obvious choice.

The Positioning Shift shows you how to stand out, win the right customers and grow in the AI era, with a clear positioning message customers can understand in seconds.

Get the Book + Bonuses for ₹499 →

English & Telugu Visual books · Templates · Positioning assessment

Cover of The Positioning Shift by Kishore Reddy Alla
The problem

When everyone is your customer, nobody knows why they should choose you.

Many good businesses lose to cheaper or louder competitors, not because their service is worse, but because their message is unclear. Customers compare on price when they can't see the difference.

Generic positioning

  • Confusing message
  • Attracts the wrong audience
  • Price comparison
  • Low conversion
  • Hard to grow

Clear positioning

  • Right audience who value your expertise
  • Clear message
  • Higher-value conversations
  • Better clients
  • Sustainable growth
Why now

In the AI era, being different matters more.

AI makes producing content easier for everyone. It doesn't automatically make your business memorable. A clear position does.

What you'll learn

Practical frameworks you can apply to your business

Ideas from the book, designed to be used, not just read.

🎯

The 3-Part Positioning Statement

Clarify who you serve, the outcome you deliver and why your approach is different.

🧭

The Strategic Sweet Spot

Find the place where audience needs, your strengths and real differentiation meet.

🗺️

The Positioning Map

See how customers perceive you against alternatives and spot room to stand apart.

💰

Why customers choose the cheaper option

Communicate your value before the price comparison starts.

🔁

Reposition in 5 steps

A simple sequence to sharpen how the market sees your business.

🤖

Positioning in the AI era

Build a distinct point of view when everyone has the same tools.

Your offer

Everything you need to apply positioning, for ₹499

One purchase gives you the book in both languages plus tools to put it into practice.

The Positioning Shift: Book + Toolkit
  • ✓
    The Positioning Shift: English Visual BookThe full book in an easy-to-read visual format.
  • ✓
    ది పొజిషనింగ్ షిఫ్ట్: తెలుగు విజువల్ బుక్The Telugu Visual edition, for Telugu-speaking entrepreneurs.
  • ✓
    Positioning templatesReady-to-fill templates to turn the frameworks into your own message.
  • ✓
    Positioning assessmentCheck where your positioning stands today and what to fix first.
₹499One pack · English + Telugu
Get The Positioning Shift Now →

Tap the button to enquire on WhatsApp through our Searchy shop listing.
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Everything included in The Positioning Shift pack: English and Telugu Visual books, templates and assessment Generic positioning versus clear positioning, from The Positioning Shift
Who it's for

Is this book for you?

Coaches & consultants

Who want clients to understand their value without a long explanation.

Business owners

Who keep competing on price and want a clearer reason to be chosen.

Digital entrepreneurs

Who want a distinct voice in a crowded, AI-generated market.

Telugu-speaking professionals

Who prefer learning business ideas in Telugu, with the English edition alongside.

About the author
KR

Kishore Reddy Alla

Founder of DNMPROS, helping Telugu-speaking coaches, consultants and business owners build clearer positioning and a predictable way to attract clients.

Next step

Ready to turn positioning into clients?

Join the Freedom LeadGen Masterclass and see how a clear message becomes a system that brings in leads for your coaching or consulting business.

Join the Masterclass →

Questions

What do I get for ₹499?

The English Visual book, the Telugu Visual book, positioning templates and a positioning assessment.

How will I receive it?

Tap the button to open the listing on Searchy and enquire on WhatsApp. DNMPROS will guide you on payment and how you receive the books, templates and assessment.

Is it available in Telugu?

Yes. Both the English and Telugu Visual editions are included.

Who is it for?

Coaches, consultants, business owners and digital entrepreneurs who want a clearer, more distinctive message.

Is the Masterclass included in the ₹499?

No. The Freedom LeadGen Masterclass is a separate next step. See the registration link above.

₹499 · Book + Toolkit
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